Laundryheap launches rebrand with an increase in its sustainability practices and customer-centric offerings

The company has replaced its plastic laundry bags with cotton alternatives, introduced water treatment and also filters water before it is sent to the sewers.


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Sustainable Initiatives
 
December 8 2021
 
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laundry heap

Laundryheap, a fast-growing on-demand laundry and dry cleaning platform, announced its rebrand, introducing its increased sustainability measures and customer offerings. As the business expands in the region, the rebrand is said to reflect the company’s evolution since its inception in 2014 into a purpose-led, customer-centric business with sustainable initiatives at its centre.

As a part of its rebranding, the company has taken measures to improve its laundry practices to be further conscious of the environment and is in line with UAE's commitment to reach net-zero carbon emissions.  Laundryheap now washes clothes at 30C as a step in the right direction, saving a significant amount of energy that would otherwise go towards heating water.

In addition, the company has replaced its plastic laundry bags with cotton alternatives, introduced water treatment and also filters water before it is sent to the sewers. Moreover, Laundryheap now uses central boilers in order to avoid electrically heating every machine so heat can be controlled, and steam can be reused for dryers, dry cleaning, and ironing. 

The company boasts a powerful logistics support team and state-of-the-art routing technology to enable sustainable route optimisation. It uses vehicles with better fuel consumption and regional fencing technology that allows reducing waste in vehicle mileage, as per the statement.

"We are proud to present Laundryheap's rebrand, which represents our core beliefs that sustainability, purpose, and customers should be at the heart of every business. We believe every business has the power to build a greener world for its customers and we aim to streamline our efforts towards doing so while ensuring high-quality, trustworthy, and efficient service to our new and existing customers. As the region grows from strength to strength in digital and sustainable advancements, we strive not only to grow with it, but challenge the landscape with innovation as the number one on demand laundry platform,” said Deyan Dimitrov, CEO & Founder of Laundryheap.

In addition to its new sustainable measures, the rebrand also introduces a new visual identity consisting of a redesigned web interface and a logo with bright and vibrant colours which showcases the brand's mission of simplifying the task of laundry through personalised and reliable services around the clock, said the company.  

 

 

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