RECAPP, Coca-Cola Middle East renew ties for waste management

The collaboration aims to divert packaging waste from landfills in the UAE

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Waste Management
June 24 2022
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RECAPP, the UAE’s free-of-charge door-to-door recycling service developed by Veolia and Coca-Cola Middle East renew partnership with the common goal to close the loop on various packaging waste materials through an innovative recyclable collection scheme that enables segregation at source and diversion away from landfills. 

According to the statement, recycling bins have also been deployed at the Coca-Cola Middle East offices in Dubai to encourage the recycling reflex at the workplace. Plastic and aluminium waste collection is a new step for RECAPP that aims to collect more recyclable waste generated in business areas and Coca-Cola Middle East has paved the way for it in this region, the statement said. 

Commenting on the partnership, Jerome Viricel, General Manager of RECAPP at Veolia Middle East, said: “The RECAPP app offers a convenient and rewarding solution to recycle from home, encouraging the development of sustainable communities in the UAE. RECAPP is now launching a new service for businesses such as office collections for plastic, cans and paper, retail collections to help restaurants and retailers in their recycling journey and create a local circular economy, and a school programme to spread awareness to the young generations. We are really proud to receive the support of Coca-Cola to encourage the recycling reflex all over Abu Dhabi and Dubai’s communities.”

Tolga Cebe, Vice President & General Manager Middle East, The Coca-Cola Company added: “This partnership is in line with our ambitious global World Without Waste vision to help collect and recycle the equivalent of every bottle or can we sell by 2030. That’s why a key piece of this vision is to collaborate with partners on meaningful solutions. RECAPP will help make recycling easier and more accessible for communities, whilst promoting a sustainable lifestyle and developing a circular economy.” 


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