Amcor has announced that the ‘Reducing CO2 Packaging’ Label from the Carbon Trust can now be printed on Amcor packaging to demonstrate significant carbon footprint reductions. It is part of the company’s lifecycle assessment service, which enables brands to measure their packaging’s carbon footprint from raw materials through end-of-use. The announcement comes at a time when sustainability is an increasingly important factor in consumers’ purchasing decisions. Carbon labelling is a way for brands to demonstrate their contributions to a lower carbon economy.
The move is part of the company’s ASSET lifecycle assessment service. Amcor is expanding the service to now include the option for brands to carry the Carbon Trust’s carbon label on their packaging to independently communicate carbon reduction efforts to consumers. Qualification for the use of the label is based on the ability to demonstrate a carbon footprint reduction of 20 percent or more. The company said that the pilot for this labelling service has been successfully completed in Europe, and roll-out will accelerate in coming months.
“Consumers are concerned about climate change and want to reward those brands that demonstrate they are taking action,” said Gerald Rebitzer, Sustainability Director for Amcor Flexibles. “We work with customers to help them measure and reduce their packaging’s carbon footprint. This can be achieved by using lower-impact materials such as films made from plant-based material instead of fossil-fuels; by designing for recycling streams; light-weighting and other methods.”
Silvana Centty, Senior Manager at the Carbon Trust said, “It is great to see companies like Amcor develop tools to provide transparent carbon footprint information to their customers. Having a full understanding of where carbon reductions can be made in packaging is a step to lowering the environmental impact of a product. The ability for Amcor’s packaging to also include the Carbon Trust carbon label goes one step further in helping brands to communicate their carbon reduction efforts to end consumers.”