Bee’ah announced that the company’s community engagement programme Bee’ah Rewards has partnered with Barakat, a leading supplier of fresh produce, to further reward recyclers in the UAE. As a sponsorship partner, Barakat will join other brands in providing monthly prizes to recyclers who deposit plastic bottles in Bee’ah’s residential recycling bins, three stream bins or Reverse Vending Machines (RVMs) across the UAE. Winners will receive prizes of three- and six-months’ worth of fresh produce, fresh juices, smoothies and more.
“Sustainability and digitalisation are at the heart of Bee’ah’s operations, and we strive to merge these two pillars to ensure better living standards for the UAE. This recycling initiative is the perfect example of how we can use technology and digitalisation to enable communities to play their vital part in improving lives and contributing towards future sustainability,” said Khaled Al Huraimel, Group CEO at Bee’ah.
“We are delighted to welcome Barakat onboard as a partner as we continue to incentivise and reward people who recycle via all Bee'ah recycling points. Bee’ah Rewards illustrates our ongoing commitment towards community engagement initiatives, and this programme simplifies recycling and empowers users to support the UAE’s circular economy and contribute towards environmental sustainability for future generations,” said Hind Al Huwaidi, Director of Education at Bee’ah.
“We share with Bee’ah the same values of sustainability and recycling, and we’re thrilled to be able to support this exciting and important community engagement initiative from Bee’ah. By providing these prizes we hope to further incentivise people to get involved, recycle and help protect the environment from needless waste,” added Rashid Mohamed Alabbar, Board Member at Barakat.
The programme has transformed the way people recycle in the UAE and have recorded unprecedented rates in public participation, with over 1.3 million bottles and aluminium cans deposited for recycling in the first three years, said the company.
Users can deposit plastic bottles in one of Bee’ah’s residential recycling bins, three stream bins or RVMs that are located around the country. Via the Zeloop mobile app, recyclers submit a picture of the plastic bottle and declare the quantity, then a sensor will detect this as the plastic bottles are deposited. The more people recycle, the higher their chances are of winning.
Every validated recycled bottle earns 100 ECO rewards and winners are selected based on recycling rates according to three different categories: Small category recyclers: 100 to 500 bottles recycled; Medium category recyclers: 500 to 1,000 bottles recycled; Large category recyclers: 1,000+ bottles recycled.
Monthly winners will be revealed on the announcement page in the app and on Bee’ah’s Instagram and Facebook accounts.