The Circular Packaging Association (CPA) and the Multinational Companies Business Group (MCBG) have signed a memorandum of understanding to strengthen collaboration on packaging circularity in the UAE. The agreement brings together CPA’s technical expertise and MCBG’s network of 57 multinational companies to support knowledge sharing, evidence-based dialogue and practical approaches to sustainable packaging.

The agreement was signed by Mohamed Ali Eldabaa, chairman of CPA, and Turki Bin Moammar, chairperson of MCBG.

Through the partnership, the two organizations will exchange international best practices and support the UAE’s transition toward circular economy. By combining CPA’s technical knowledge with MCBG’s cross-sector business insights, the partnership will create opportunities for multinational companies and industry stakeholders to engage on circular economy priorities.

Commenting on the partnership, Mohamed Ali Eldabaa, CPA’s chairman, said: "Advancing packaging circularity requires collaboration across industries and sectors. Through our partnership with MCBG, we can bring together expertise and the diverse perspectives of multinational businesses operating in the region. By sharing knowledge and practical experience, we hope to support informed dialogue and contribute to solutions that are scalable, commercially viable and aligned with the UAE's sustainability ambitions."

Under the MoU, CPA and MCBG will collaborate on knowledge sharing, thought leadership, advocacy, awareness and stakeholder engagement initiatives. The organizations will explore opportunities to exchange global experiences and best practices while helping ensure that lessons from international markets are adapted in ways that remain relevant to local priorities and business realities.

Highlighting the value of the collaboration, Turki Bin Moammar, MCBG's chairperson, said: “MCBG’s members bring experience from multiple markets and regulatory systems, along with deep knowledge of the UAE market and its priorities. Our collective perspective can help connect circularity ambitions with decisions across investment, innovation, supply chains and operations. Through this partnership, MCBG aims to build alignment around practical priorities and help create clearer pathways from ambition to implementation.”