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InSinkErator’s regional e-learning platform gains traction

 

The platform was launched to provide customers and partners with a tool to educate themselves about available products as well as to improve the quality of sales and after-sales customer service.

 

Partnered with InSinkErator
 
Filed under
Food Waste
 
July 11 2021
 
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InSinkErator’s regional e-learning platform gains traction
 

In an effort to cement its contribution for the digital transformation InSinkErator, a business unit of Emerson, the inventor and the world's largest manufacturer of food waste disposers for home and commercial use, recently launched its pioneering regional e-learning centre in the Middle East and Africa region (MEA). The platform gained significant traction due to the trends of e-learning and working from home because of the current pandemic. 

“During the height of movement restrictions amid the Covid-19 crisis, we were certainly well-equipped to offer our customers the relevant tools and solutions. Since Coronavirus disrupted our daily routines, it has forced the digital transformation to accelerate and take precedence. Taking after the vision of the UAE government and thanks to the solid infrastructure provided by them, we will continue to enable easy access to information and promote education for all. The underlying goal is to provide our partners with the ability to build knowledge and have fun while they are at it,” commented Mohamed Karam, Senior Business Development Manager of InSinkErator, MEA.

One of the first organisations to introduce such educational resources, InSinkErator initially launched its preliminary e-learning center back in 2016 in (USA). The platform was launched to provide customers and partners with a tool to educate themselves about available products as well as to improve the quality of sales and after-sales customer service.

The education platform aims to engage with customers who want to learn more about InSinkErator products and how they are used. It also aims to encourage training use from trade partners and other industry professionals, to get educate about our range of products which include food waste disposers, water dispensing technology and Foodservice disposers for commercial use, that will give them the knowledge and confidence to promote InSinkErator products. 

For trade partners, the training begins with the ‘Disposers 101’ module and continues with a series of short, engaging modules, covering a variety of topics including category education, upsell techniques and technical product information. There are also modules specifically designed for plumbers, contractors, kitchen designers, showroom staff, wholesalers, builders and industry sales personnel feature videos and voice narrated and interactive games, which can be finished in segments under 15 minutes.

In an organisation using a business cycle that starts and ends with its customers, InSinkErator said it will continue to listen to the needs of its partners and customers to make sure they will provide the right solutions and products to improve the quality of their life in a sustainable manner. InSinkErator products are available in the Middle East through a wide network of retailers.

 

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