UPM Specialty Papers introduces UPM Asendo Pro

The company has strengthened the selection of sustainable and recyclable packaging papers with UPM Asendo Pro, a barrier-paper made from renewable materials.


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Paper Recycling
 
May 26 2021
 
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UPM Specialty Papers has strengthened its selection of sustainable and recyclable packaging papers with the introduction of an advanced fibre-based barrier paper, UPM Asendo Pro. It is a two-side coated paper that provides multiple advantages as an easily recyclable monomaterial. According to the company, it’s print side provides a basis for high-quality visuals in addition to advanced grease resistance and good moisture resistance, its mineral oil barrier properties keep products safe.

“We provide sustainable premium quality products to replace conventional plastic packaging and increase the share of renewable packaging solutions. UPM Asendo Pro is a cost-effective, durable and safe-to-use recyclable barrier paper that supports even demanding packaging requirements, helps companies reach their sustainability goals and matches regulatory demands,” said Tommi Heinonen, Head of Sales EMEA, UPM Specialty Papers.

UPM Asendo Pro is suitable for dry, greasy and frozen foods as well as wrappings where excellent print properties are vital. End-use purposes vary from non-food wrapping to food end-uses and can be further converted for additional barrier properties and sealability to open up even more demanding end-uses.

The new barrier paper is the result of a market and end-use-driven holistic process. UPM said it has collaborated with an extensive number of stakeholders to test the performance and different qualities of the product. Over the development period of the innovative barrier paper, the company worked closely with converters, packaging line manufacturers and brand owners to test the product’s features and to receive input and feedback. The collaborative development process also included optimization of the product’s appealing print performance.

“Collaboration is at the heart of UPM and has also been a key element during this process. The feedback we received from our co-operative partners when developing this new barrier paper was extremely valuable. UPM Asendo Pro is specifically created together with our partners and customers. By listening closely to their wishes and aiming to answer their needs – both functionally and visually – we bring added value to the entire value chain and offer a competitive edge,” said Janne Varvemaa, Director, Products and Technology, UPM Specialty Papers. 


 

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