In line with its packaging targets and commitment to avoid plastic waste, Henkel announced it is switching to fully recyclable tubes produced by its packaging supplier Albéa. The be concluded across all Oral Care brands beginning of next year, the transition will be pioneered by the Spanish toothpaste brand Licor del Polo.
To advance the sustainability features of its toothpaste tubes, Henkel uses Albéa’s proprietary Greenleaf tube technology, which enables the packaging to be fully recyclable wherever collection schemes are active.
Greenleaf tubes are recognised by the Association of Plastic Recylers (USA) and Suez. Circpack (Europe) as technically recyclable within the existing, effective HDPE bottles recycling stream. Further, the unique tube-making technology uses a single-blown film, thus significantly reducing the product’s CO2 footprint.
“We want to foster a circular economy and pursue ambitious packaging targets. This joint development is a major step for us to further improve the recyclability of our packaging portfolio and is contributing significantly to our goal to achieve 100 percent recyclability until 2025,” said Philippe Blank, Head of Packaging Sustainability at Henkel Beauty Care. “By introducing Albéa’s Greenleaf technology, we are now shifting more than 700 tons of packaging material per year into a category, that can be utilised and recovered by existing waste recycling streams.”
In addition to the roll-out of the recyclable packaging solution, both companies are jointly working to bring about further improvement. “We have a clear goal: Together we want to launch the world’s first full HDPE tube in 2021, which will then include the cap as well,” said Blank.