Avoury, the new brand launched by Melitta Single Portions, is working with Sabic’s TruCircle portfolio of solutions and services to create its pioneering new premium organic tea capsules, made from certified circular polypropylene (PP) that uses feedstock made from used plastic. The launch represented an innovative use of recycled, transparent plastic tea capsules in the industry, representing an exciting step towards more sustainable products, which are easier to recycle and that help to create a circular economy for plastics, as per the statement.
The brand was one of the first to adopt Sabic’s pioneering TruCircle solution for certified circular PP – Sabic Qrystal copolymer, which creates the capsules from post-consumer recycled material. The capsules are made specifically for the new Avoury One tea machine launched in late 2019 and the transparent tea capsules take the consumer experience one step further, allowing them to not only taste the high quality tea but also see it inside the capsule.
“We naturally want to ensure an exceptional tea experience and we want to prove that it is possible for resources to be used responsibly. With Avoury tea capsules we can prove both,” said Holger Feldmann, CEO at Melitta Single Portions.
“Avoury tea capsules are a great example of collaboration and innovation between SABIC and Melitta Single Portions to create the world’s first tea capsules made using our TRUCIRCLE circular solutions. At SABIC, we are committed to delivering sustainable solutions for our customers and are closer than ever to closing the loop on used plastic,” commented Mark Vester, Circular Economy Leader at Sabic.
Sabic’s TruCircle solution for certified circular Sabic Qrystal copolymer, used for this new packaging that can be recycled, contributes towards the development of a circular economy, , said the company, also adding that it helps to create a transparent, aesthetically pleasing, lightweight design which preserves the quality of the tea leaves while supporting to address food safety regulations required for food and beverage products. The packaging is heat resistant to protect the tea leaves, whilst enabling the tea to freely develop its flavours and nuances.