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Product launch - Ford trucks unveils new f-max

The new Ford Trucks tractor is the “International Truck of the Year”

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October 23 2018
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The all-new Ford Trucks F-MAX launched at the IAA Commercial Vehicles 2018 in Hanover, Germany and it also won the prestigious International Truck of the Year award. A remarkable achievement considering the vehicle is not yet on the market in many European countries. The truck is expected to set a new benchmark and make a name for itself among the leading global brands in the heavy commercial segment. The F-MAX was designed and tested by 500 Ford Otosan engineers over a 5-year period.

Tests were carried out in 11 countries on 4 continents using 233 prototype units, which involved 15,500 hours of lab testing and 5 million kilometers of road testing. “Ford Trucks has very challenging promises. Saying “sharing the load” as a brand promise, we commit ourselves to understand customers’ needs and share all kinds of load that they might have,” said Haydar Yenigün, CEO of Ford Otosan. “We developed our new tractor with Ford’s principles of comfort, power, efficiency and technology at its heart. To ensure that the design guarantees the most, in terms of efficiency and practicality, we examined every part and every detail over and over again.”


Comfort of home

The F-MAX offers comfort and luxury with its 2.5m-wide cab along with its modern design and driver-focused approach. The design of the cockpitstyle dashboard ensures all functions are within easy reach and even minor details are incorporated to enhance the pleasure of the driving experience. The sense of spaciousness in the cab is the key. The F-MAX provides all of this with its flat floor providing 2160mm of floorto- ceiling height and 260 mm of seat adjustment. The new F-MAX offers a range of storage that is roomy and easily accessible. Airplane-style overbed storage, spacious overhead storage and exterior storage areas on both sides of the vehicle are all easy to use and easy to clean. The vehicle’s three-level door opening angle means that when it comes to getting into and out of the cab, the F-Max is amongst the leaders. The fully sealed and water/dust-proof step cover make drivers feel that they are stepping into their own homes.

Power & Efficiency

The new F-MAX offers a high performance engine with 500PS, 2500Nm and 400 kW braking power. Superior aerodynamics, powertrain calibration and technical features also ensure outstanding performance in terms of fuel consumption with a 6% margin of improvement over previous models. Technical features include E-APU technology, eco-roll function, predictive cruise control (Max Cruise). F-MAX’s Ecotorq engine offers maximum performance and minimum fuel consumption under any road conditions. 12-speed ZF automated transmission and different drive modes such as Eco-Mode and Power-Mode help optimize fuel consumption. The new F-MAX is also empowered by a variablegeometry turbocharger, a water pump and compressor with multiple working speeds, 400 kW engine brake power which achieves 1000 KW total braking power with the optional intarder.

Cutting-Edge Technology

Ford Trucks offers a revolutionary technology ‘’ConnecTruck’’ with the new F-MAX. ConnecTruck offers wide-ranging benefits. These include remote monitoring of the vehicle using remote diagnostic and over-the-air software. The special topographic map means that F-MAX is able to analyse road conditions, allowing the vehicle to drive at optimum speeds, thereby reducing fuel consumption by up to 4%. FMS Integration allows the ConnecTruck Module & Ford Trucks cloud to act as a data gateway for third-party fleet management systems to access selected vehicle data.

The F-MAX offers drivers invaluable assistance on the road thanks to features such as Adaptive Cruise Control, Predictive Cruise Control (Max Cruise) with speed tolerance choices, Advanced Emergency Brake System, Hill Launch Assist, Lane Departure Warning, Adjustable Speed Limiter Device and Electronic Stability Control. The 8” TFT colour wide cluster screen allows everything from tire pressure, temperature status to driver evaluation functions to be displayed on the same screen. Control switches on the leather steering wheel allows the driver to navigate between cluster screens. Truck-specific embedded navigation, web link and Apple CarPlay implementation, Bluetooth connection functions are presented within the 7.2” LCD multimedia soft touch screen.



The new Ford Trucks tractor F-MAX also won the “2019 International Truck of the Year” award. Gianenrico Griffini, chairman of the International Truck of the Year (IToY) jury presented the prestigious award of the heavy commercial vehicles industry to Haydar Yenigün at the Ford Trucks stand at IAA Commercial Vehicles 2018. The competition was judged by a panel of independent judges, comprising leading specialised journalists from 23 European countries. After being put through its paces in the road tests in different categories and static assessments, the F-MAX underwent a rigorous assessment covering key criteria such as technological innovation, comfort, safety, drivability, fuel economy, environmental footprint and Total Cost of Ownership (TCO), scoring the highest number of points.


“The all new Ford Trucks F-MAX is a global player with its 13-litre, 500PS and 2500Nm Ecotorq engine. Our modern design language based on prestige and power combines professionalism and innovation, while superior aerodynamics, optimum calibration and technical specifications of powertrain and transmission, reduce fuel consumption by 6% compared to the current model. The new tractor also decreases maintenance costs by up to 7% and offers longer maintenance intervals, delivering lower total cost of ownership,” said Yenigün. “The F-MAX also offers industry the revolutionary ConnecTruck technology, which means that the F-MAX is Ford’s first heavy commercial vehicle with connectivity features. Our new tractor is the product of five years of research and development. After successfully completing 5 million kilometers of road tests in 11 countries on four continents, the F-MAX will set a new benchmark in the international transport industry. The International Truck of the Year award is a very important step toward our future,” he stated.


Ford also unveiled the F-Vision – the first concept truck from Ford Trucks at the show. This is the prototype of a level 4 autonomous truck. The concept model reveals the company’s future vision on electrification, autonomous and connected drive, lightweight and zero carbon emission products. It cares about humans’ priorities both inside the cab and on the road, as well as the load being carried, and aims constantly to connect with the environment and users and communicates.