Procter & Gamble announces first Lenor paper bottle pilot

P&G has unveiled its first paper bottle for Lenor in partnership with Paboco, announcing a pilot for Western Europe in 2022.

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Paper Recycling
July 20 2021
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Procter & Gamble unveiled its first paper bottle for Lenor in partnership with Paboco, announcing a pilot for Western Europe in 2022. The trial rollout will form the basis of a test and learn strategy to scale up paper packaging and incorporate it more widely across P&G’s portfolio.

As part of its 2030 ambition, P&G aims to reduce its use of virgin plastics by 50 percent by 2030. Fabric Care Europe has additionally committed to a 30 percent absolute plastics reduction by 2025 and to design for 100 percent recyclability by 2022, and it is well on track for both commitments, said the company. Home Care is committed to use no virgin plastics by 2025.  

Paboco’s paper bottle technology is advancing quickly and promises to reduce and replace plastic content while lowering carbon footprint compared to conventional plastic packaging. This alternative form of packaging is scaling at pace, backed by leading consumer goods companies and industry experts united by the vision to create the world's first 100 percent bio-based and recyclable paper bottle at scale, as per the statement.

“We’re very excited to join this group of packaging innovators. This is another milestone on our P&G Fabric & Home Care journey to innovate towards more sustainable packaging formats. Our chosen pilot brand Lenor has a great track record of incorporating recycled plastic into its packaging, already using up to 100 percent in its European transparent bottles. Now we aim to go a step further with bio-based packaging, which has a very promising future. We are delighted to be on this journey with our partners in the development of the next generations of paper bottles,” said Senior Vice President of R&D for Global Fabric & Home Care Sector Jerry Porter.

“Our vision is to change this industry for good, and to create a world less dependent on plastic and without plastic waste, by designing for circularity and inventing packaging from bio-based materials. Storing liquids in paper is particularly challenging, but its successful adoption could have major benefits for the planet. Having P&G Fabric & Home Care category as a partner in the paper bottle community is a huge boost to that vision. Not only does it really add weight to the viability of the technology but brings with it P&G’s know-how to the table, offering new opportunities for scaling Paboco’s paper bottle technology,” noted Gittan Schiöld, interim CEO, Paboco

Lenor’s first paper bottle is said to be the first of its kind produced at scale, in its design and technology. It is made from sustainably sourced FSC-certified paper and initially a thin plastic barrier made from post-consumer recycled PET. Building on learnings from this achievement, P&G said future versions of the bottle will integrate the barrier into the paper lining to create a seamless, 100 percent bio-based bottle, fully recyclable in the paper stream.



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