Agthia, Borouge, Coca-Cola, Nestlé, PepsiCo, Majid Al Futtaim and Unilever sign partnership with RECAPP in Abu Dhabi

New partnership formed to support the launch of the application and draw widespread participation from across Abu Dhabi’s communities.

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Sustainable Initiatives
May 2 2021
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RECAPP announced it has signed a new partnership with Borouge, Coca-Cola, Nestlé, PepsiCo, Majid Al Futtaim and Unilever to support the launch of the application and gain widespread attention and participation from across Abu Dhabi’s communities.

First launched in November 2020 by Veolia Middle East, with Agthia Group as a partner, RECAPP is the UAE’s first free-of-charge digital door-to-door service collecting recyclables and rewarding responsible behaviour for its members. According to the statement, the Ministry of Climate Change and Environment (MOCCAE) has endorsed the initiative as part of its Sustainable Ramadan campaign.

A major step for communities, the application service brings along a solution to challenges faced as residents and citizens strive to partake in the circular economy and transition to more sustainable households, said the company, adding that RECAPP empowers each individual in their recycling process by offering an easy and efficient way to schedule pick-ups for recyclable material, such as plastic bottles and aluminium cans. It also offers a reward programme to incentivise recycling amongst its members. Consumers are able to redeem rewards from the online rewards marketplace. Each time a user recycles, points are accumulated based on the weight of the collected recyclables.

“The UAE government and private sector work hand in hand to develop a circular economy model to combat the issue of packaging waste pollution. Together, we aspire to build a comprehensive circular economy ecosystem that engages all stakeholders in achieving our common goal. In this context, MOCCAE is proud to support the RECAPP initiative that seeks to cultivate responsible consumption patterns and instil recycling habits among the country’s population,” said HE Eng Saif Al Shara, Assistant Undersecretary for the Sustainable Communities Sector at the Ministry of Climate Change and Environment. “With its easy-to-book door-to-door recycling service, the solution maximizes convenience and helps overcome the main barriers to recycling. We hope to see widespread adoption of RECAPP, and look forward to its expansion across the seven emirates.”

RECAPP app, launched by Veolia, offers a convenient and rewarding solution to recycle from home, whilst enabling a sustainable lifestyle and circular economy. We are really proud to receive the support of leading packaging, F&B and retail companies to encourage the recycling reflex all over Abu Dhabi’s communities,” said Jérôme Viricel, General Manager of RECAPP - Veolia Middle East.


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