The ‘Bottle Recycling Challenge’ organised by Imdaad in partnership with Dubai Silicon Oasis Authority (DSOA), the regulatory body for Dubai Silicon Oasis, concluded recently, after successfully inspiring the residential community in Dubai Silicon Oasis (DSO) to work for a greener environment, Imdaad announced.
The initiative encouraged the residents of DSO to make their environment greener by recycling as many plastic bottles as possible during the three-week campaign. Participants were required to deposit the plastic bottles at specific collection points and upload a photo to the designated app to earn points. The campaign period witnessed the enthusiastic participation of the community members, with the app registering around 115 deposit actions, as per the statement.
DSO resident Thierry Burot won the top prize for collecting and recycling the maximum number of plastic bottles.
The initiative was launched in line with DSOA’s commitment to environmental practices and the campaign is among Imdaad’s latest efforts to raise awareness of the importance of recycling and ensure the community’s participation in the recycling process. The company said it plans to roll out the campaign across many more communities in the UAE in the coming weeks.