Empty Roads, a newly established, Dubai based creator of performance cycling wear, has announced the launch of its first range of sustainable cycling apparel. The range utilises certified Italian fabrics made from recycled polyester (RPET) with each jersey recycling the equivalent of 11 plastic water bottles for its production.
According to the press statement, the manufacturing process employs 100% renewable energy and water efficient processes while all packaging utilises recycled and recyclable materials.
The statement said the products are available exclusively on the Empty Roads website and all items are limited editions, with no more than 100 pieces of each garment being available to buy and featuring a low-impact care guide.
Damian Lyons, Owner and Founder of Empty Roads said: “We are extremely proud and excited to be introducing our performance clothing to the UAE. The overwhelming majority of cyclists are aware of the environmental challenges we currently face and are understandably proud of the eco-friendly credentials of cycling. However, most of the cycling apparel on the market, and in use right now, is made from virgin polyesters which are essentially new plastic-based fibres. Without change, the popularity of our sport will fuel an increase in plastic production to fuel the demand for these polyesters. We believe that recycling and repurposing already existing plastics to create our clothing is a significant step in the right direction.”