Growing participation in the WFE initiative, now in its fifth year, encompasses 17 companies and thousands of volunteers across 14 nations, says GPCA. The campaign’s expansion has been made possible through partnerships with Dow Chemical and Muntajat in North America and Australia respectively, while GPCA’s founding members Sabic and Borouge will be hosting events in China, The Netherlands and Singapore for the third year running. In the UAE, to mark the anniversary and growth of the initiative, the GPCA said it will host a carnival in Dubai supported by the Ministry of Environment and Climate Change and the Dubai Municipality for the fourth consecutive year. The carnival will include an educational playground of circuit-style stations offering volunteers an action-packed morning filled with competitions, games, quiz and a magic show, in addition to clean-up activities. The event is sponsored by Shell Chemicals, LyondellBasell, BASF, Cosmoplast and Taghleef Industries. “Our industry is the second largest manufacturing industry in this region and the products the chemical industry produces here in the Arabian Gulf, plastics in particular, contribute significantly to our quality of life, resource preservation and innovation. These products should be responsibly disposed of, either via recycling or energy recovery. GPCA’s educational campaign WFE provides an excellent opportunity to work alongside the community to show that littering is not acceptable and help spread knowledge about eco-efficient waste management in general,” said Dr. Abdulwahab Al-Sadoun, Secretary General, GPCA. Each WFE event is supported by a recycling partner to emphasise the main campaign message that plastic is too valuable to throw away and recycling reaps significant benefits. For the Dubai event, Bee’ah is on board as the official recycling supporter who will help raise awareness on materials that can be recycled and report on the clean-up results. Last year WFE covered the cleanup of public spaces across 17 cities in 10 countries, across the GCC, The Netherlands, China, Singapore and India. More than 11,000 volunteers joined hands to collect over 179 tons of waste, with recycling partners collaborating on the effective reutilisation of waste.