Procter & Gamble (P&G) and Carrefour announced they have partnered to accelerate their commitment to sustainability by planting 26 forests within one year. Launching on 26th September and coinciding with Climate Week, the collaboration between Carrefour and P&G aims to inspire a movement to guide, educate and call for sustained action when it comes to environmental consciousness. When spending AED 50 or more, customers will receive a raffle voucher/coupon with a QR code to plant a tree, giving them the opportunity to contribute to global conservation efforts as part of P&G’s #ForestsforGood programme in conjunction with Carrefour’s 26^th Anniversary as a leading retailer in the region, as per the statement.

The forestation campaign is available at 30 stores across the UAE, including branches in Mall of the Emirates, Ibn Battuta Mall and Dubai Festival City. “P&G is committed to actively protecting nature through our #ForestsForGood programme. UAE businesses are in a unique position to lead efforts to improve our environment and engage consumers in the process. Our longstanding collaboration with Carrefour on its 26th anniversary here in the UAE offers both organisations an opportunity to demonstrate the power of brands to enact positive environmental change. We look forward to building on this coalition through future initiatives with trusted and mindful partners,” said Mohamed Hamouda, VP P&G Gulf.

“On our 26th Anniversary year, we hope to inspire future generations by calling for sustained action to truly build an environmental movement. This initiative is just the beginning, and we look forward to partnering with P&G to deliver long-lasting value through every experience with sustainable initiatives that have a measurable, positive impact on our surrounding communities and the world around us,” said Bernardo Perloiro, Chief Operations Officer of Carrefour UAE at Majid Al Futtaim Retail.  

This year, P&G has declared accelerated commitment to strengthen progress towards its global Ambition 2030 goals. So far, P&G #ForestsforGood has planted 5 forestation programmes in the UAE and 11 more planted across Africa and Asia, with an additional 26 planned within the next year. P&G has also set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade.