RECAPP, the free-of-charge door-to-door recycling service, has marked the one-year anniversary of its launch by Veolia Middle East. Since its launch in November 2020, it has built a community of 10,000 registered users and collected 85 metric tons of recyclables, including transparent and opaque plastic bottles and metal cans. On average, 500 kg of recyclables have been collected every day through the RECAPP app, with an average of 130 collections conducted per day, said the company.

“We are beyond proud of our achievements with RECAPP, which has empowered thousands of Abu Dhabi residents to adopt a more sustainable lifestyle by offering them an accessible, convenient way to recycle. As a homegrown application, RECAPP was created to support local communities as they strive to partake in the circular economy, and we are looking forward to expanding into Dubai to continue building our community of recyclers,” said Jérôme Viricel, General Manager of RECAPP at Veolia Middle East.

The anniversary also marks the conclusion of a collaboration pilot involving Agthia, Borouge, Coca-Cola, Nestlé, PepsiCo and Unilever, all of whom combined forces with RECAPP to capture recyclable post-consumer packaging and ensure it is effectively recycled. The industry partners that supported the recycling service are part of a larger coalition of organisations, the Coalition Circle (Coalition of Innovation in Recycling towards a Closed Loop Economy), which acts under the endorsement of the Ministry of Climate Change and Environment (MOCCAE), and is committed to developing a circular economy.